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CONSUMER NEUROSCIENCE

(NEUROCIENCIAS DE LA CONDUCTA HUMANA EN LA EXPERIENCIA DEL CLIENTE)

Duración: 280 horas Inicio de clases: 1 de Octubre del 2018 Co-Creado y certificado por NEUROLATAM, la Interactive-Emotional Experience Academy (IEXA) y el Interaction Design Foundation (IDF)



DIPLOMADO EN CONSUMER NEUROSCIENCE

El programa CONSUMER NEUROSCIENCE, NEUROCIENCIAS DE LA CONDUCTA HUMANA EN LA EXPERIENCIA DEL CLIENTE contempla el estudio de la complejidad humana, estableciendo 3 ejes claves para el éxito de una empresa que busque adaptarse a las exigencias del siglo XXI; los que construyen el camino del éxito y generan relaciones de largo plazo y de mayor valor con sus clientes, quienes se transforman en un compañero de vida con la misma, apoyando en cada etapa y apuesta, así como siendo sus más fieros críticos. Los 3 ejes principales del programa son: Consumer Neuroscience (CN), Customer Experience (CX) y User Experience (UX).

El programa busca reunir a un grupo amplio de profesionales; uno multidisciplinar y aventajado de alumnos provenientes desde cualquier área del conocimiento, de las ciencias sociales, comunicaciones, ingeniería, diseño, sociología y psicología para fortalecer sus habilidades y estructurar su conocimiento con la finalidad de alcanzar el éxito de las empresas que lideren en sus respectivas carreras. Creemos y apostamos por la combinación de una formación interdisciplinaria con un sólido enfoque en las áreas de Experiencia del Cliente, Experiencia de Usuario y Neurociencias de la toma de decisiones. Enseñamos diferentes métodos de investigación cuantitativos y cualitativos, los que permitirán a los egresados del programa, enfrentar los diversos problemas que experimenta una empresa, afrontar sus innovaciones y construir relaciones de corto y largo plazo con sus clientes.

El 90% de las decisiones que tomamos en el día a día son inconscientes y éstas son condicionadas por el entorno, momento y estado de ánimo. La emoción, si bien es cierto, es el gran detonador de acciones, no son las únicas responsables de una respuesta a un estímulo. Comprender los factores que nos hacen tomar decisiones y el cómo estimularlos nos permite entender cuales son las señales erradas que entregamos en el día a día a nuestros clientes. Mejorarlos nos permite mejorar las experiencias que forman lazos de corto y largo plazo.

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Cursos en línea sobre Neurociencia

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Medical Neuroscience

Medical Neuroscience

Duke University
Semanas: 13
Medical Neuroscience explores the functional organization and neurophysiology of the human central nervous system, while providing a neurobiological framework for understanding human behavior. In this course, you will discover the organization of the neural systems in the brain and spinal cord that mediate sensation, motivate bodily action, and integrate sensorimotor signals with memory, emotion and related faculties of cognition. The overall goal of this course is to provide the foundation for understanding the impairments of sensation, action and cognition that accompany injury, disease or dysfunction in the central nervous system. The course will build upon knowledge acquired through prior studies of cell and molecular biology, general physiology and human anatomy, as we focus primarily on the central nervous system.
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Compt. Neuroscience

Compt. Neuroscience

University of Washington
Semanas: 8
This course provides an introduction to basic computational methods for understanding what nervous systems do and for determining how they function. We will explore the computational principles governing various aspects of vision, sensory-motor control, learning, and memory. Specific topics that will be covered include representation of information by spiking neurons, processing of information in neural networks, and algorithms for adaptation and learning. We will make use of Matlab/Octave/Python demonstrations and exercises to gain a deeper understanding of concepts and methods introduced in the course. The course is primarily aimed at third- or fourth-year undergraduates and beginning graduate students, as well as professionals and distance learners interested in learning how the brain processes information.
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Principles of fMRI 1

Principles of fMRI 1

Johns Hopkins University, University of Colorado Boulder
Semanas: 4
This course covers the design, acquisition, and analysis of Functional Magnetic Resonance Imaging (fMRI) data.
A book related to the class can be found here: https://leanpub.com/principlesoffmri
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Philosophy and the Sciences: Introduction to the Philosophy of Cognitive Sciences

Philosophy and the Sciences: Introduction to the Philosophy of Cognitive Sciences

The University of Edinburgh
Semanas: 4
What is our role in the universe as human agents capable of knowledge? What makes us intelligent cognitive agents seemingly endowed with consciousness?
This is the second part of the course 'Philosophy and the Sciences', dedicated to Philosophy of the Cognitive Sciences. Scientific research across the cognitive sciences has raised pressing questions for philosophers. The goal of this course is to introduce you to some of the main areas and topics at the key juncture between philosophy and the cognitive sciences.
Each week we will introduce you to some of these important questions at the forefront of scientific research. We will explain the science behind each topic in a simple, non-technical way, while also addressing the philosophical and conceptual questions arising from it. Areas you’ll learn about will include:
Philosophy of psychology, among whose issues we will cover the evolution of the human mind and the nature of consciousness.
Philosophy of neurosciences, where we’ll consider the nature of human cognition and the relation between mind, machines, and the environment.
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Understanding the Brain: The Neurobiology of Everyday Life

Understanding the Brain: The Neurobiology of Everyday Life

Johns Hopkins University
Semanas: 10
Learn how the nervous system produces behavior, how we use our brain every day, and how neuroscience can explain the common problems afflicting people today. We will study functional human neuroanatomy and neuronal communication, and then use this information to understand how we perceive the outside world, move our bodies voluntarily, stay alive, and play well with others.
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The Brain and Space

The Brain and Space

Duke University
Semanas: 10
This course is about how the brain creates our sense of spatial location from a variety of sensory and motor sources, and how this spatial sense in turn shapes our cognitive abilities.
Knowing where things are is effortless. But “under the hood,” your brain must figure out even the simplest of details about the world around you and your position in it. Recognizing your mother, finding your phone, going to the grocery store, playing the banjo – these require careful sleuthing and coordination across different sensory and motor domains. This course traces the brain’s detective work to create this sense of space and argues that the brain’s spatial focus permeates our cognitive abilities, affecting the way we think and remember.
The material in this course is based on a book I've written for a general audience. The book is called "Making Space: How the Brain Knows Where Things Are", and is available from Amazon, Barnes and Noble, or directly from Harvard University Press.
The course material overlaps with classes on perception or systems neuroscience, and can be taken either before or after such classes.
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Schizophrenia

Schizophrenia

Wesleyan University
Semanas: 8
The main goal of this class are to gain an introductory exposure to the nature of the psychiatric disorder known as schizophrenia as revealed by the scientific method. We will discuss a broad range of findings from the scientific investigation of biological and psychological factors related to schizophrenia and its treatment. More specifically we will learn about: (1) key symptomatic features through discussion and enactments of interviews with actors portraying many of the cardinal features of the illness, (2) what brain imaging studies (MRI and fMRI) and neurochemistry have taught us about the neuroscience of the disorder, (3) scientific psychological data and theories concerning cognition, emotion and behavior in schizophrenia, and (4) current, evidence-based somatic and psychosocial approaches to treatment. A brief historical overview of the recent emergence of the psychiatric category of schizophrenia will be presented as well.
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Principles of fMRI 2

Principles of fMRI 2

Johns Hopkins University, University of Colorado Boulder
Semanas: 4
This course covers the analysis of Functional Magnetic Resonance Imaging (fMRI) data. It is a continuation of the course “Principles of fMRI, Part 1”
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Intro to Neuroeconomics: How Brain Makes Decisions

Intro to Neuroeconomics: How Brain Makes Decisions

National Research University Higher School of Economics
Semanas: 9
Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomics with the ultimate aim of creating a single, general theory of human decision-making.
Neuroeconomics provides biologists, economists, psychologists and social scientists with a deeper understanding of how they make their own decisions and how others decide. Neuroscience, when allied with psychology and economics, creates powerful new models to explain why we make decisions. Neurobiological mechanisms of decision-making, decisions under risk, trust and cooperation will be central issues in this course. You will be provided with the most recent evidence from brain-imaging techniques (fMRI, TMS, etc.) and introduced to the explanatory models behind them.
The course does not require any prior study of economics and neuroscience; however, it might require you to study novel interdisciplinary materials. The course provides an introduction to the methodology, assumptions, and main findings of Neuroeconomics. Our students have different backgrounds; therefore, I have adapted and simplified the course to allow all students to understand the interdisciplinary content. This course will help you to start your progress in the field of Neuroeconomics and to further develop your skills during other more advanced courses and trainings in the future. For some topics, the course will also provide supplementary videos to reveal the opinions of leading experts in the field. Each module provides optional reading material.
The course structure is as follows: During each video, you will have to answer some relevant questions. Your answers will not affect your final grade. At the end of each module, you must complete a quiz consisting of 15 questions. To pass the course, you must reach a satisfactory standard in all the course modules by completing all graded quizzes and the final exam. In addition to watching video lectures and taking quizzes, you will receive an invitation to join our forum. We plan to join the discussions in the forum on a weekly basis.
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Music as Biology: What We Like to Hear and Why

Music as Biology: What We Like to Hear and Why

Duke University
Semanas: 9
The course will explore the tone combinations that humans consider consonant or dissonant, the scales we use, and the emotions music elicits, all of which provide a rich set of data for exploring music and auditory aesthetics in a biological framework. Analyses of speech and musical databases are consistent with the idea that the chromatic scale (the set of tones used by humans to create music), consonance and dissonance, worldwide preferences for a few dozen scales from the billions that are possible, and the emotions elicited by music in different cultures all stem from the relative similarity of musical tonalities and the characteristics of voiced (tonal) speech. Like the phenomenology of visual perception, these aspects of auditory perception appear to have arisen from the need to contend with sensory stimuli that are inherently unable to specify their physical sources, leading to the evolution of a common strategy to deal with this fundamental challenge.
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Adv. Neurobiology I

Adv. Neurobiology I

Peking University
Semanas: 8
Neuroscience is a wonderful branch of science on how our brain perceives the external world, how our brain thinks, how our brain responds to the outside of the world, and how during disease or aging the neuronal connections deteriorate. We’re trying to understand the molecular, cellular nature and the circuitry arrangement of how nervous system works.
Through this course, you'll have a comprehensive understanding of basic neuroanatomy, electral signal transduction, movement and several diseases in the nervous system.
This advanced neurobiology course is composed of 2 parts (Advanced neurobiology I and Advanced neurobiology II, and the latter will be online later). They are related to each other on the content but separate on scoring and certification, so you can choose either or both. It’s recommended that you take them sequentially and it’s great if you’ve already acquired a basic understanding of biology.
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Behavioral Investing

Behavioral Investing

Indian School of Business
Semanas: 5
Through this course, you will learn how individuals and firms make financial decisions, and how those decisions might deviate from those predicted by traditional financial or economic theory.
We will explore the nature of these biases and their origins, using insights from psychology, neurosciences and experimental economics on how the human mind works. From these biases, you will be able to examine how the insights of behavioral finance complement the traditional finance paradigm. We also look at the micro and macro biases. Finally, we will explore how these insights describe more complicated topics such as fat tail events and financial crises.
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Synapses, Neurons and Brains

Synapses, Neurons and Brains

Hebrew University of Jerusalem
Semanas: 10
These are very unique times for brain research. The aperitif for the course will thus highlight the present “brain-excitements” worldwide. You will then become intimately acquainted with the operational principles of neuronal “life-ware” (synapses, neurons and the networks that they form) and consequently, on how neurons behave as computational microchips and how they plastically and constantly change - a process that underlies learning and memory. Recent heroic attempts to realistically simulate large cortical networks in the computer will be highlighted (e.g., “the Blue Brain Project”) and processes related to perception, cognition and emotions in the brain will be discussed. For dessert we will deliberate on the future of brain research, including the questions of “brain and art”, consciousness and free will. For more information see the course promo below and read “About the course.”
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Neurobiologia de las Emociones en Human-Computer Interaction

Neurobiologia de las Emociones en Human-Computer Interaction

Interactive-emotional Experience Academy
Semanas: 5
La Neurobiología de las Emociones aporta múltiples y altamente valorables perspectivas, así como niveles de análisis y mecanismos de acción biológica en diferentes escenarios a la disciplina del Human-Computer Interaction (HCI).
Sus aportes son necesarios para poder entender el proceso de la conducta humana en su complejidad frente a diferentes entornos, alteraciones basado en contextos, facilitando la integración de tecnologia que responda de mejor manera a las necesidades humanas. Hoy podemos integrar avances de la Neuropsicología Cognitiva, Neurociencia Computacional y Neurologia en el desarrollo de soluciones que facilitarán la vida de las personas.
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Sleep: Neurobiology, Medicine, and Society

Sleep: Neurobiology, Medicine, and Society

University of Michigan
Semanas: 12
The objective of this course is to give students the most up-to-date information on the biological, personal, and societal relevance of sleep. Personal relevance is emphasized by the fact that the single best predictor of daytime performance is the quality of the previous night's sleep. The brain actively generates sleep, and the first section of the course is an overview of the neurobiological basis of sleep control. The course provides cellular-level understanding of how sleep deprivation, jet lag, and substances such as alcohol, ,caffeine, and nicotine alter sleep and wakefulness. The second section of the course covers sleep-dependent changes in physiology and sleep disorders medicine. Particular emphasis will be placed on disorders of excessive sleepiness, insomnia, and sleep-dependent changes in autonomic control. Chronic sleep deprivation impairs immune function and may promote obesity. Deaths due to all causes are most frequent between 4:00 and 6:00 a.m., and this second section of the class highlights the relevance of sleep for preventive medicine. The societal relevance of sleep will be considered in the final section of the class. In an increasingly complex and technologically oriented society, operator-error by one individual can have a disastrous negative impact on public health and safety. Fatigue-related performance decrements are known to have contributed as causal factors to nuclear power plant failures, transportation disasters, and medical errors.
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Adv. Neurobiology II

Adv. Neurobiology II

Peking University
Semanas: 8
Neuroscience is a wonderful branch of science on how our brain perceives the external world, how our brain thinks, how our brain responds to the outside of the world, and how during disease or aging the neuronal connections deteriorate. We’re trying to understand the molecular, cellular nature and the circuitry arrangement of how nervous system works.
Through this course, you'll have a comprehensive understanding of basic neuroanatomy, electral signal transduction, movement and several diseases in the nervous system.
This advanced neurobiology course is composed of 2 parts (Advanced neurobiology I and Advanced neurobiology Il). They are related to each other on the content but not on scoring or certification, so you can choose either or both. It’s recommended that you take them sequentially and it’s great if you’ve already acquired a basic understanding of biology.
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The Addicted Brain

The Addicted Brain

Emory University
Semanas: 7
This is a course about addiction to drugs and other behaviors. It will describe what happens in the brain and how this information helps us deal with and overcome addiction. It will also discuss other topics such as government policy and our vulnerability to take drugs.
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Visual Perception and the Brain

Visual Perception and the Brain

Duke University
Semanas: 5
Learners will be introduced to the problems that vision faces, using perception as a guide. The course will consider how what we see is generated by the visual system, what the central problem for vision is, and what visual perception indicates about how the brain works. The evidence will be drawn from neuroscience, psychology, the history of vision science and what philosophy has contributed. Although the discussions will be informed by visual system anatomy and physiology, the focus is on perception. We see the physical world in a strange way, and goal is to understand why.
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An Introduction to Consumer Neuroscience & Neuromarketing

An Introduction to Consumer Neuroscience & Neuromarketing

CBS - Copenhagen Business School - HANDELSHØJSKOLEN
Semanas: 6
How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
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Fundamental Neuroscience for Neuroimaging

Fundamental Neuroscience for Neuroimaging

Johns Hopkins University
Semanas: 4
Neuroimaging methods are used with increasing frequency in clinical practice and basic research. Designed for students and professionals, this course will introduce the basic principles of neuroimaging methods as applied to human subjects research and introduce the neuroscience concepts and terminology necessary for a basic understanding of neuroimaging applications. Topics include the history of neuroimaging, an introduction to neuroimaging physics and image formation, as well as an overview of different neuroimaging applications, including functional MRI, diffusion tensor imaging, magnetic resonance spectroscopy, perfusion imaging, and positron emission tomography imaging. Each will be reviewed in the context of their specific methods, source of signal, goals, and limitations. The course will also introduce basic neuroscience concepts necessary to understand the implementation of neuroimaging methods, including structural and functional human neuroanatomy, cognitive domains, and experimental design.
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